AA Ponte Preta Stadium

We were appointed by a major Brazilian club, together with our partner company Re\Venue, to develop a 360-degree feasibility study and business model for its new stadium.

From a detailed market analysis, we delivered an innovative concept for an entirely new sports and entertainment complex, tailored to be a true game changer in the club's centennial history and providing a powerful long-term financial competitive edge.

At the centre of the district, a 25,000-seat stadium is designed to offer the best atmosphere in Brazilian football, maintaining the essence of the club's historic ground while bringing fans even closer to the action.

The stadium will also host large music concerts for up to 35,000 spectators. The south end connects directly to a 10,000-capacity multipurpose indoor arena, serving as the main entertainment venue in the region. Together, the stadium and arena will host over 150 events per year across sports, music and other events, joined by state-of-the-art premium facilities that optimise efficiency, cost and commercial opportunities.

The mixed-use complex also features a 3-storey event hall at the northern end of the stadium, parking for 1,500 cars and an open mall with 5,000 sqm of retail space, including the club's museum, official store and themed products and services. Surrounding all buildings, a large park serves the community year-round with open-air sports and leisure facilities, completing the ecosystem.

The 6-month project encompassed a full technical and market feasibility study, a concept design and architecture project, and a complete business plan with detailed revenue, cost and capex estimations. We also proposed an innovative financial structuring strategy, entirely tailored to the particularities of the project.